The International Herald Tribune (IHT) has launched a new blog covering media convergence called
MetaMedia. In
this post the IHT explains why they went with the name MetaMedia -- one reason they give is, "we just thought it sounded cool."
Why the name MetaMedia? The "meta" is meant to reflect media that are changing, folding in on themselves and self-reflective - after all, we are media commenting on media. "Meta" echoes the convergence of media and technology, constantly evolving and continually engaging. If you look on Dictionary.com, you will find many different - if not contradictory! - definitions: change, transformation, beyond, transcending, more comprehensive, at a higher state of development, self-referential... (See more from the IHT on the tech/media convergence
here, under In-Depth Coverage.) And heck, we just thought it sounded cool.
It is a pretty cool name. Topic covered so far include
Kazakhstan and Borat,
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